Source: The luxe beauty company used Messenger and Messenger Comment Entry to quickly and easily interact with shoppers during a Facebook Live event and saw a 2.7X increase in sales. THE GOAL Reaching shoppers in real time The skincare brand wanted to launch a new sun care product and increase online sales with a live … Continue reading Success Story: La Roche-Posay Vietnam
Success Story: Philadelphia Cheesecake
Source: The well-known snack brand ran a digital-only campaign to drive awareness for its two newly launched cheesecake flavours using mobile-first video ads on Facebook and Instagram, exceeding sales revenue target by 28%. THEIR GOAL Launching digitally Philadelphia wanted to ensure it efficiently and cost-effectively communicated the launch of its new, ready-to-eat cheesecake to Singaporeans. … Continue reading Success Story: Philadelphia Cheesecake
(VAULT) Stronger 2015
Have you plotted down your new year resolutions yet? Perhaps 2015 is the year to surprise yourself with a new challenge like triathlon, a multi-sport race including swimming, biking and running. “Triathlon probably made me a better person,” celebrity triathlete Drew Arellano said to describe his seven years of being into triathlon. To further his … Continue reading (VAULT) Stronger 2015
(VAULT) LSGH Campaigns
More than anything, I find it so amusing that I actually salvaged these lovely scanned copies of print articles. Gary V Back Home LSGH @ 50 One La Salle Foundation
(VAULT) Getting into triathlon: from competitive races to helping each other
One of the fast-growing sporting trends in the country is Triathlon. From just a small community of athletes, it has now grown into a bigger network of sports enthusiasts who races competitively but trains as a community. Do you want to try out triathlon as a new hobby? It’s the perfect time to challenge yourself. … Continue reading (VAULT) Getting into triathlon: from competitive races to helping each other