Success Story: Philadelphia Cheesecake

Source: The well-known snack brand ran a digital-only campaign to drive awareness for its two newly launched cheesecake flavours using mobile-first video ads on Facebook and Instagram, exceeding sales revenue target by 28%. THEIR GOAL Launching digitally Philadelphia wanted to ensure it efficiently and cost-effectively communicated the launch of its new, ready-to-eat cheesecake to Singaporeans. … Continue reading Success Story: Philadelphia Cheesecake

(VAULT) Getting into triathlon: from competitive races to helping each other

One of the fast-growing sporting trends in the country is Triathlon. From just a small community of athletes, it has now grown into a bigger network of sports enthusiasts who races competitively but trains as a community. Do you want to try out triathlon as a new hobby? It’s the perfect time to challenge yourself. … Continue reading (VAULT) Getting into triathlon: from competitive races to helping each other