Welcome to my portfolio page. Here I’ve listed some social media management projects I had the pleasure to be a part of. I handle end-to-end social media management which includes social media strategy planning, community management, media buy, creative direction, and optimization.
If you wish to learn more about my background in social media management and how we can work together, feel free to send an email inquiry.
Social Media Projects
Xeleb Technologies Inc.
For Xeleb Technologies, social media roles were not limited to promoting the games but also in growing the online influence of our celebrity partners on social media.
Facebook | Instagram | Twitter | Linkedin
Erwan Heussaff French Words + Anne Curtis-Smith Gay Lingo
Isabelle Daza Online
Triple Take Seasons 1-3
Haters Gonna Hate
701 Search Inc.
AyosDito.ph is managed and operated by 701 Search Inc, a joint venture between Singapore Press Holdings Limited, Schibsted ASA and Telenor Group.
Facebook | Instagram | Twitter | Youtube
Tales from the Friend Zone Series + Promo
This campaign featured a romantic mini-movie series of two lovers who find each other again at a book store. The series showed how their love story unfolds–while organically placing brand elements into the storyline.
The series had a complementary promo that lifted elements from the mini-series: instax cameras and a limited edition #TFTFZx shirt. The promo resulted to a surge of page views on the website.
#TFTFZero Tandem Bike
This was a bonus giveaway inspired by the #TFTFZero series which brings reel to real life via the tandem bike used by the series’ leading characters. Primary goal was to increase page views on specific ads posted by joiners.
This was the 2nd giveaway promo inspired by the #TFTFZero series. We kept the mechanics simple and educational. Joiners only had to reply to a specific AyosDito.ph ad, where each reply served as an entry. For this promo, we increased page views and were able to educate users of the features available on AyosDito.ph ad pages.
- Promo ad page on website, over 75k views
- 118% achieved: target entering visits
- 75% of new email addresses collected are from NEW users
This 4-day campaign to grow following on Twitter was a capsule promo meant to extend the hype generated from previous campaigns. Achievements included a 7.7% increase in Twitter followers and thousands of mentions throughout the duration of the campaign. Few low-value prizes, easy execution, minimal ad spent… but nurturing the context and momentum of previously concluded mini-movie series led to the success of this campaign.
We had a very engaged community on social media. They love to react and upload photos on our various channels. We took advantage by making sure our offline or on-ground events also translated to conversations on social media. Among the various on-ground event giveaways we held was the concluding event to our #AyosNaSummer campaign: a major sponsorship of a beach music festival.